Toast Packets & Packaging Design
A. Understanding Brand Identity & Target Audience
- Define your brand type: Bakery, premium, budget-friendly, organic, hotel supply, etc.
- Identify your target market: Retail stores, cafes, hotels, or direct customers.
- Highlight unique selling points (USPs): Whole wheat, gluten-free, crispy, preservative-free, etc.
B. Choosing the Packaging Type
Common types of toast packaging include:
- Plastic Pouches (LDPE, PET, PP) – Cost-effective, lightweight, protects against moisture.
- Paper Bags (Kraft or Laminated) – Eco-friendly and ideal for fresh bakery toast.
- Cardboard Boxes – Provides a premium look and protection.
- Shrink Wrap Film – Used for toast trays in bulk packaging.