Tea Packets & Packaging Design
A. Understanding the Brand & Audience
- Define the brand identity (premium, organic, traditional, modern, etc.).
- Identify the target audience (age, location, tea preferences).
B. Choosing the Packaging Type
- Pouches: Stand-up zipper pouches, flat pouches, kraft paper pouches.
- Boxes: Cardboard boxes with tea sachets or tins.
- Tin Containers: Metal tins for premium tea packaging.
C. Design Elements
- Color Palette: Reflects brand personality (green for organic, gold for premium, etc.).
- Typography: Legible, stylish fonts suitable for the brand.
- Graphics & Illustrations: Tea leaves, nature motifs, cultural elements.
- Brand Logo & Name: Prominent placement for recognition.
- Product Information: Tea type, weight, origin, brewing instructions, expiry date.
- Certifications: Organic, Fair Trade, FSSAI, FDA, ISO.
- Barcode & QR Code: For scanning and additional product info.